Education
Environmental campaigns and materials that make it clear how people can be more sustainable.
Behavior
Sustainability professionals need to know how to change what people do, not just how they think. Ask us how.
Connection
What lies beyond education and behavior change? Helping people connect with their own deep nature.
Results It’s gratifying to teach people how to care for our shared environment.
PROJECTS
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- Ecology Action – brand identity: logo, signage and collateral for Bilgee’s “Keep Our Waterways Clean” campaign
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- Agency For Earth – tote bag design
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- Solar Works – website design for a Certified B (Benefit) Corporation with legally defined goals that include positive impacts on society and the environment
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- San Mateo County – environmental awareness calendar: research, illustration, writing and design
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- Switch Vehicle Inc – electric car company marketing postcard and t-shirt design,
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- Sonoma County Water Agency – canvas bag designs (3) with ink paintings based on haiku
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- RMDZ Merced CA – integrated advocacy, print and web program for the Merced Recycling Market Development Zone
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- MCSTOPPP – fair exhibit: banners, collateral and booth display for “Our Water Our World”
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- World Wildlife Fund – brochure design
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- MCSTOPPP – brochure design: handy fold-out reference to identity beneficial insects
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- Cotati Creek Critters – interpretive signage about history, local wildlife and habitat restoration efforts
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- Sonoma County Water Agency – poster design/insert in water-awareness calendar
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- San Pablo Bay – research, illustration, maps and design for funding brochure
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- Sonoma County Water Agency – Write with Might! book contest with this year’s theme being storm drain pollution prevention
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- Four Cities Calendars – research, writing and design with pollution prevention tips and activities
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- Sonoma County Water Agency – brochure design for educational program
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- City of Santa Rosa – storm drain awareness campaign: illustration, poster and brochure design (English / Spanish versions)
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- Salmonid Recovery Initiative – brochure design, writing and illustration
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- Coast Ridge Ecology – logo design
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- Tehama County Landfill Agency – brand identity: logos, collateral and truck signage for “Round Up Recycling” campaign
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- QWEL – brand identity: logo and collateral for water-wise landscaping
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- City of Santa Rosa – brochure designed to draw attention and funding for environmental trail
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- Willow Wood Waldorf School – Heavenly Apple Juice brand identity for project where students and families harvest local apples for their delicious juice
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- EOA, Inc. – tote bag design for Alameda Countywide Clean Water Program
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- Wonderful Art Adventures Inspired by Nature – invitation design
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- Agency For Earth – bookmark design
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- DeepSky Marketing – book jacket design
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- Sonoma County Waste Management Agency – fold-out poster
Let us INSPIRE You
5 Ways to Enliven Your Message
Let us INSPIRE You 5 Ways to Enliven Your Message
Engage • Inform • Inspire
Testimonials
Here’s what people say about our work on environmental and socially responsible projects.
Jeffrey and Laurie are my choice for high-end design and outreach work. They created numerous marketing pieces for us that work on many levels—good looks, good message and timely service and results.
— Lesli Daniel, Sonoma County Waste Management Agency
Jeffrey helped me greatly in promoting the important work I do for the Cambodian people. Jeffrey had ideas I never thought of—he’s a genius.
— Doug Mendel, The Douglas Mendel Cambodian Relief Fund
Jeffrey is excellent at coordinating input from a committee, taking ideas and comments from a variety of sources and making it work in the final product. He made our process simple, enjoyable and attainable.
— Sharron Bowen Environmental Services Department, City of Hayward
Laurie and Jeffrey have been Bushtracks Expeditions “virtual marketing department”… and it is with great confidence that we offer our recommendations of their creative services.
— Carolyn and David Tett, Owners Bushtracks Expeditions
We wanted to produce a document that captured the energy and creativity generated in a series of public workshops. Jeffrey did just that. The Creek Dreams booklet he created is incredibly beautiful, and has played a critical role in drawing more attention, volunteers, and funding to the project.
— Sheri Emerson, Environmental Specialist City of Santa Rosa
We wanted to engage the public and Jeffrey and Laurie gave us exactly what we needed. Your team facilitated a fabulous stakeholder process that netted us such a successful branding that we even created a life size mascot: Bilgee! The Bilgee campaign has been an instrumental part of our work with local counties to reduce the amount of oil in our lakes and rivers. Thank you for your professionalism and creativity.
— Kirsten Liske, Ecology Action VP Pollution Prevention Programs
Working with Jeff and Laurie is easy, fun and very productive. Everyone who sees our calendar is impressed with its beauty, and somehow it seems to get better each year. I would recommend them to anyone in need of design services.
— Holly Guier, Hazardous Materials Specialist City of Newark
I really do think your work was wonderful, from the very beginning with conceptualizing the ideas and putting them in graphics form, to the minute nuances and details… I’m looking at and enjoying them every day and they really are gorgeous! Everyone else thinks so too!
— Jenny Blaker, Cotati Creek Critters Outreach Coordinator
About Us
Our mission is to expand awareness of the interdependency of all living things; to help humans understand how their daily actions impact our planet and our lives.
7 Key Questions You Absolutely Must Ask Your Communication Partner
Jeffrey Schmidt
Founder, Chief Content Developer
& Marketing Strategist
Caring for the planet is caring for ourselves. Jeffrey is passionate about environmental awareness. He sees the need to feed and fuel our society in ways that are life affirming, not life destroying.
Eco education is a critical piece to this puzzle to help people create new personal habits and adopt innovative technologies designed to work within natural systems.
Jeffrey has been a communications and marketing professional for 30 years. He can help you reach your target audience in ways that are powerful and inspiring. He creates compelling eco-ed campaigns to help people understand our connection with the natural world.
Laurie Binder
Founder & Designer
Laurie’s favorite work has been for environmental outreach programs because she is a naturalist at heart. She is a big advocate of Biomimicry 3.8—Nature as a model, measure and mentor.
She has designed for all types of applications: complete identity programs, packaging, newspaper and magazine ads, books, brochures, websites, trade show booths, t-shirts, posters, signage, educational outreach campaigns and even a horse jump.
Her designer’s eye unites words and imagery into simple, beautiful, and impactful layouts.
Contact Us
Address 708 Gravenstein Highway North #410 • Sebastopol, CA 95472
Phone 707.823.3888
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